1.16 Tracking Tools und Plug-ins:
a) General:
For the purpose of demand-oriented design and continuous optimisation of our website, we use the web analysis service of Google Analytics. In this context, pseudonymised usage profiles are created and small text files stored on your computer (“cookies”) are used. The information generated by the cookie about your use of this website is transmitted to the servers of the providers of these services, stored there and processed for us. In addition to the data listed under point 1, we may receive the following information as a result:
- Navigation path taken by a visitor to the site
- the time spent on the website or sub-page
- the sub-page on which the website is left
- the country, region or city from which the site is accessed
- terminal device (type, version, colour depth, resolution, width and height of the browser window) and returning or new visitor.
The information is used to evaluate the use of the website, to compile reports on website activity and to provide other services related to website and internet use for the purposes of market research and to tailor this website to your needs. This information may also be transferred to third parties if this is required by law or if third parties process this data on our behalf.
b) Google Analytics and Re-Marketing:
This website uses Google Analytics and Google Re-Marketing. These are services provided by Google Inc (“Google”). Google uses “cookies”, which are text files placed on your computer, to help the website analyse how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. The IP address is then shortened by Google by the last three digits, so that a clear assignment of the IP address is no longer possible. Google observes the data protection provisions of the “US Safe Harbor” agreement and is registered with the “Safe Harbor” programme of the US Department of Commerce. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Third-party providers, including Google, place advertisements on websites on the Internet. Third-party vendors, including Google, use stored cookies to serve ads based on a user’s previous visits to this website. Google will not associate your IP address with any other data held by Google. You can object to the collection and storage of data at any time with effect for the future. You can deactivate the use of cookies by Google by visiting the Google advertising deactivation page.
Alternatively, users can deactivate the use of cookies by third-party providers by visiting the Network Advertising Initiative deactivation page. In addition, you can prevent the collection of data generated by the cookie and related to your use of the website (incl. your IP address) to Google as well as the processing of this data by Google by downloading and installing the browser plug-in available at the following link:
https://tools.google.com/dlpage/gaoptout?hl=en. However, please note that if you do this you may not be able to use the full functionality of this website. By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above. You may object to the collection and storage of data at any time with effect for the future. Further information on Google’s terms and conditions can be found here.
c) YouTube:
Our website uses plugins from the YouTube site operated by Google. The operator of the pages is YouTube, LLC, 901 Cherry Ave, San Bruno, CA 94066, USA. When you visit one of our pages equipped with a YouTube plug-in, a connection to the YouTube servers is established. This tells the YouTube server which of our pages you have visited.
If you are logged into your YouTube account, you enable YouTube to assign your surfing behaviour directly to your personal profile. You can prevent this by logging out of your YouTube account. YouTube is used in the interest of an appealing presentation of our online offers. This represents a legitimate interest within the meaning of Art. 6 Para. 1 lit. f DSGVO. Further information on the handling of user data can be found in YouTube’s privacy policy at:
https://www.google.de/intl/de/policies/privacy
d) Google Maps:
This website uses Google Maps to display maps and to create directions. Google Maps is operated by Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. By using this website, you consent to the collection, processing, and use of automatically collected data and data provided by you by Google, one of its agents, or third parties.
The terms of use for Google Maps can be found under the terms of use for Google Maps.
e) Facebook Pixel, Custom Audiences and Facebook Conversion:
We use communication tools of the social network Facebook, in particular the product Custom Audiences and Website Custom Audiences. In principle, a non-reversible and non-personal checksum (hash value) is generated from your usage data, which can be transmitted to Facebook for analysis and marketing purposes. For the Website Custom Audiences product, the Facebook cookie is addressed. Further information about the purpose and scope of the data collection and the further information on the processing and use of data by Facebook and your settings options for protecting your privacy, please refer to Facebook’s privacy policy, which can be found at https://www.facebook.com/ads/website_custom_audiences/ and https://www.facebook.com/privacy/explanation , among other places. If you wish to object to the use of Facebook Website Custom Audiences, you can do so at https://www.facebook.com/ads/website_custom_audiences/ .